Is your city ready to join the world of social media? Already have social media platforms and looking to take your online brand to the next level?
Come join us on Thursday, February 22, at the Cutler Bay Town Center for a full day of FREE Social Media Training!
Lunch will be provided.
The Foundations of Municipal Social Media – 10:00 am – 12:30 pm
“Share,” “Like,” “Friend,” “Tweet” and “Retweet.” Social media has not only changed our use of familiar words, but continues to alter the way we communicate with our residents and each other. We will begin the day with an overview of contemporary social media platforms and explore best practices to guide both personal and public service usage of social media. We will provide practical advice on why you want to be engaged on social media and how to avoid some of the common pitfalls as both participants and as consumers through the development of sound policy for both elected officials and staff in your city.
Social Media 2.0: Algorithms, Aggregators, Analysis, OH MY! – 2:00 pm – 4:00 pm
You mean there is a science to it? That’s right. To get the most out of your social media efforts, you must first understand how the various newsfeeds work and then learn how to ensure your content is seen by its intended audience. We will provide professional tips to create compelling content designed to take the guesswork out of your social media planning, as well as showcase various tools to help you work smarter, not harder, and take your city’s social presence to the next level.